Notes.
What we’re studying, questioning and learning about design.
It isn’t your logo. It’s what people expect from you, and whether you keep the promise.
What we look at first, and why we spend the first days observing rather than designing.
The best brand voices sound like someone you would want to talk to. Here is how to get there.
The screen with nothing on it is often the first one people see. It deserves as much care as any other.
We choose proven, plain tools for the web so the design gets all the attention it deserves.
As products compete to be louder, the ones that feel quiet are starting to stand out.
“Make it pop” helps nobody. A few simple habits make feedback on design faster, kinder and far more useful.
