03 —

Shape.

Turning thinking into form
What this is

We take what we’ve studied and give it shape through sketches, systems and experiments.

Every element has to earn its place. What’s left is design that feels obvious, calm and quietly warm.

Shape — a design taking form on a phone.
What we study & make
  • SketchingThinking with our hands first, fast and rough, before anything is precious.
  • ConceptsExploring several directions so the right one can reveal itself.
  • IdentityGiving an idea a presence that’s recognisable without being loud.
  • Visual systemsDesigning the few rules that let everything feel like one thing.
  • Interaction designShaping how something responds, so it feels considered in use.
  • UI designClear hierarchy, honest type and only as much detail as is needed.
  • MotionUsing movement to explain, never to decorate.
  • Type systemsChoosing fewer typefaces and using them well.
  • Design experimentsTrying things with no brief, just to learn what’s possible.
Read our notes
Next — 04 Make